Game analysis of reverse multiple attribute electronic bidding in construction markets for end users
XUE Yanguang1, DENG Xiaomei1, FENG Ke1,2
1. Department of Construction Management, Tsinghua University, Beijing 100084, China;
2. Hang Lung Center for Real Estate, Tsinghua University, Beijing 100084, China
Abstract：Electronic bidding platforms optimize resource allocation for the construction market and effectively prevent unfair competition. However, electronic bidding platforms for the construction market lack a response mechanism to the end users' demands, such as building quality, resulting in lower end-user satisfaction. The characteristics of the construction market, especially the demands of the end-users and the need for multi- attribute electronic bidding are incorporated into a two-stage auction model which includes an online multi-attribute reverse auction model and a bargaining game model with incomplete information and unlimited rounds. The solutions of the two stage model compared to the Bayesian Nash equilibrium strategy and the sub-game perfect Nash equilibrium. This model successfully responds to the end-user demands, reduces the total supply chain cost, and improves the construction industry supply chain competitiveness.
薛彦广, 邓晓梅, 冯珂. 面向最终用户的建筑市场逆向多属性电子招投标博弈分析[J]. 清华大学学报（自然科学版）, 2016, 56(8): 836-843.
XUE Yanguang, DENG Xiaomei, FENG Ke. Game analysis of reverse multiple attribute electronic bidding in construction markets for end users. Journal of Tsinghua University(Science and Technology), 2016, 56(8): 836-843.
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2016, Vol. 56 
