Pricing strategy and revenue allocation between service providers in mobile sponsored markets

doi:10.16511/j.cnki.qhdxxb.2018.22.002

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Abstract The virtual Internet service providers (ISPs) have changed the connection and economic relationships among ISPs in mobile Internet sponsored markets. Game theory is used to develop a model to study the competition among ISPs and to analyze data allocation, pricing and utility issues for cooperative and non-cooperative games for ISPs in the mobile sponsored market. This paper also presents a revenue allocation mechanism and solves for the optimal allocation factor using the Nash bargaining solution. The results show that the price difference between ISPs increases with the sponsored level and the revenue allocation mechanism encourages the ISPs to adjust their optimized purposes to maximize the social welfare.

Keywords mobile Internet sponsored market virtual Internet service provider (ISP) pricing revenue allocation

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Issue Date: 15 January 2018

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	SU Hui
	TAN Qi
	ZHAO Yi
	XU Ke

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SU Hui,TAN Qi,ZHAO Yi, et al. Pricing strategy and revenue allocation between service providers in mobile sponsored markets[J]. Journal of Tsinghua University(Science and Technology), 2018, 58(1): 8-13.

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http://jst.tsinghuajournals.com/EN/10.16511/j.cnki.qhdxxb.2018.22.002 OR http://jst.tsinghuajournals.com/EN/Y2018/V58/I1/8

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