Automobile style evaluation based on eye tracking

LU Zhaolin; LI Shengbo; XU Shaobing; CHENG Bo

PDF(3507 KB)

Journal of Tsinghua University(Science and Technology) ›› 2015, Vol. 55 ›› Issue (7) : 775-781.

AUTOMOTIVE ENGINEERING

Automobile style evaluation based on eye tracking

{{article.zuoZhe_EN}}

Author information +

History +

Abstract

Traditional subjective evaluation methods have limited success for automotive designs. An automobile style evaluation method based on eye tracking is developed to more accurately recognize the users' objective assessment of the automotive form design. An index system is structured based on a heat map including striping the background, extracting the color characteristics using a hue-saturation-value (HSV) model and calculating the statistics of the grey level histogram. The automobile form evaluation is defined as a binary classification model with the function model built from a Fisher discriminate. The reliability and practicality of this method are validated using a test case. The results show that this method is accurate and a feasible technical approach for rapid evaluation of automotive styling.

Key words

auto form / evaluation method / eye tracking / feature extraction / discriminate function

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

LU Zhaolin, LI Shengbo, XU Shaobing, CHENG Bo. Automobile style evaluation based on eye tracking[J]. Journal of Tsinghua University(Science and Technology). 2015, 55(7): 775-781

References

[1] 中国汽车工业协会, 大众汽车集团(中国). 中国汽车产业发展报告: 2013 [M]. 北京: 社会科学文献出版社, 2013. China Association of Automobile Manufactures, Volkswagen China. Annual Report on Automotive Industry in China: 2013 [M]. Beijing: Social Science Academic Press, 2013. (in Chinese)
[2] 黄琦, 孙守迁. 基于意象认知模型的汽车草图设计技术研究 [J]. 浙江大学学报: 工学版, 2006, 40(4): 553-559. HUANG Qi, SUN Shouqian. Research on automobile sketch design based on image cognition model [J]. Journal of Zhejiang University: Engineering Science, 2006, 40(4): 553-559. (in Chinese)
[3] Yadav H C, Jain R, Sandarbh S, et al. Prioritization of aesthetic attributes of car profile [J]. International Journal of Industrial Ergonomics, 2013, 43: 297-303.
[4] 胡伟峰, 赵江洪. 用户期望意象驱动的汽车造型基因进化 [J]. 机械工程学报, 2011, 47(16): 176-181. HU Weifeng, ZHAO Jianghong. Automobile styling gene evolution driven by users expectation image [J]. Journal of Mechanical Engineering, 2011, 47(16): 176-181. (in Chinese)
[5] 胡伟峰, 赵江洪, 赵丹华. 基于造型特征线的汽车造型意象研究 [J]. 中国机械工程, 2009, 20(4): 496-500. HU Weifeng, ZHAO Jianghong, ZHAO Danhua. Study on styling image of vehicle based on form feature lines [J]. China Mechanical Engineering, 2009, 20(4): 496-500. (in Chinese)
[6] Hsiao S W. Fuzzy set theory applied to car style design [J]. International Journal of Vehicle Design, 1994, 15(3): 255-278.
[7] Hsiao S W. Fuzzy set theory on car-color design [J]. Color Research and Application, 1994, 19(3): 202-213.
[8] Hsiao S W, Chan G M S. A semantic recognition based approach for car's concept design [J]. International Journal of Vehicle Design, 1997, 18(1): 53-82.
[9] McCormack J P, Cagan J, Vogel C M. Speaking the Buick language: Capturing, understanding, and exploring brand identity with shape grammars [J]. Design Studies, 2004, 25: 1-29.
[10] Lai H H, Chang Y M, Chang H C. A robust design approach for enhancing the feeling quality of a product: A car profile case study [J]. International Journal of Industrial Ergonomics, 2005, 35: 445-460.
[11] Coughlan P, Mashman R. Once is not enough: Repeated exposure to and aesthetic evaluation of an automobile design prototype [J]. Design Studies, 1999, 20: 553-563.
[12] LUO Shijian, FU Yetao, ZHOU Yuxiao. Perceptual matching of shape design style between wheel hub and car type [J]. International Journal of Industrial Ergonomics, 2012, 42: 90-102.
[13] Hyoenae J, Radach R, Deubel H. The Mind's Eye: Cognitive and Applied Aspects of Eye Movement Research [M]. Amsterdam, Netherlands: Elsevier Science BV, 2003: 13-15.
[14] Djamasbi S, Siegel M, Tullis T, et al. Efficiency, trust, and visual appeal: Usability testing through eye tracking [C]//Proceedings of the 43rd Hawaii International Conference on System Sciences. Big Island, HI: IEEE Computer Society, 2010: 1-10.
[15] Andrienko G, Andrienko N, Burch M, et al. Visual analytics methodology for eye movement studies [J]. IEEE Transactions on Visualization and Computer Graphics, 2012, 18(12): 2889-2898.
[16] 杨淑莹. 模式识别与智能计算 [M]. 北京: 电子工业出版社, 2011: 105.YANG Shuying. Pattern Recognition and Intelligent Computing [M]. Beijing: Publishing House of Electric Industry, 2011: 105. (in Chinese)
[17] 卢兆麟, 汤文成, 薛澄岐. 一种基于形状文法的产品设计DNA 推理方法 [J]. 东南大学学报: 自然科学版, 2010, 40 (4): 704-711. LU Zhaolin, TANG Wencheng, XUE Chengqi. A method of design DNA reasoning based on shape grammar [J]. Journal of Southeast University: Natural Science Edition, 2010, 40(4): 704-711. (in Chinese)